Update: 07.11.2023

Last week: 43 week 2023 (23.10.2023 - 29.10.2023)

Last full month: September 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 402 18.4% 34.6% 3.2 867 095 21.5% 73.6% 3.8 7.5%
MoM 5 528 6.7% 35.3% 2.2 3 253 665 7.6% 72.7% 1.8 0.1%
YTD 62 195 -32.5% 41.2% -12.3 32 850 472 -24.2% 75.9% -6 -12.4%
MAT 76 397 -29.4% 42.1% -10.2 39 200 547 -22.2% 76.1% -4.9 -12.4%
KAPSIKAM
WoW 18 679 -4.0% 2.6% 0 10 250 944 -3.9% 3.4% 0 -2.8%
MoM 63 742 6.7% 2.1% 0.2 33 188 779 11.1% 2.7% 0.3 -4.2%
YTD 685 065 -18.8% 2.3% -0.4 304 865 201 -12.3% 2.6% -0.2 -4.9%
MAT 885 375 -15.9% 2.5% -0.3 382 809 559 -11.4% 2.8% -0.2 -5.1%
MILDRONATE
WoW 52 495 -5.6% 12.3% -0.3 45 399 143 -4.6% 14.8% -0.1 -2.1%
MoM 227 453 -5.2% 12.8% -1.4 180 914 207 -3.1% 14.7% -1.5 8.3%
YTD 2 371 118 -38.1% 10.0% -3.4 1 775 973 068 -23.3% 11.7% -2.3 -17.1%
MAT 2 944 172 -37.6% 10.2% -3.3 2 167 476 130 -18.5% 11.9% -1.6 -17.5%
SULFARGIN
WoW 2 077 -12.5% 0.5% -0.1 1 320 626 -9.4% 0.9% -0.1 1.0%
MoM 10 156 -22.0% 0.7% -0.1 5 896 416 -17.5% 1.0% -0.1 -13.5%
YTD 107 226 -14.3% 0.7% -0.1 59 165 752 -8.6% 1.1% -0.1 -1.1%
MAT 125 836 -19.5% 0.7% -0.2 69 578 957 -13.1% 1.0% -0.2 -2.1%
VIPROSAL
WoW 17 392 -4.4% 2.3% 0 7 350 824 -2.3% 2.3% 0 -2.8%
MoM 66 093 -2.4% 2.1% 0 24 757 417 2.6% 2.0% 0.1 -3.8%
YTD 659 100 -32.6% 2.1% -0.8 242 935 606 -38.7% 2.0% -1.1 -6.0%
MAT 818 761 -35.3% 2.2% -1 302 984 517 -40.4% 2.1% -1.2 -6.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 62 195 -32.5% 41.2% -12.3 32 850 472 -24.2% 75.9% -6 -12.4%
KAPSIKAM 685 065 -18.8% 2.3% -0.4 304 865 201 -12.3% 2.6% -0.2 -4.9%
MILDRONATE 2 371 118 -38.1% 10.0% -3.4 1 775 973 068 -23.3% 11.7% -2.3 -17.1%
SULFARGIN 107 226 -14.3% 0.7% -0.1 59 165 752 -8.6% 1.1% -0.1 -1.1%
VIPROSAL 659 100 -32.6% 2.1% -0.8 242 935 606 -38.7% 2.0% -1.1 -6.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 76 397 -29.4% 42.1% -10.2 39 200 547 -22.2% 76.1% -4.9 -12.4%
KAPSIKAM 885 375 -15.9% 2.5% -0.3 382 809 559 -11.4% 2.8% -0.2 -5.1%
MILDRONATE 2 944 172 -37.6% 10.2% -3.3 2 167 476 130 -18.5% 11.9% -1.6 -17.5%
SULFARGIN 125 836 -19.5% 0.7% -0.2 69 578 957 -13.1% 1.0% -0.2 -2.1%
VIPROSAL 818 761 -35.3% 2.2% -1 302 984 517 -40.4% 2.1% -1.2 -6.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 402 18.4% 34.6% 3.2 867 095 21.5% 73.6% 3.8 7.5%
KAPSIKAM 18 679 -4.0% 2.6% 0 10 250 944 -3.9% 3.4% 0 -2.8%
MILDRONATE 52 495 -5.6% 12.3% -0.3 45 399 143 -4.6% 14.8% -0.1 -2.1%
SULFARGIN 2 077 -12.5% 0.5% -0.1 1 320 626 -9.4% 0.9% -0.1 1.0%
VIPROSAL 17 392 -4.4% 2.3% 0 7 350 824 -2.3% 2.3% 0 -2.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 5 528 6.7% 35.3% 2.2 3 253 665 7.6% 72.7% 1.8 0.1%
KAPSIKAM 63 742 6.7% 2.1% 0.2 33 188 779 11.1% 2.7% 0.3 -4.2%
MILDRONATE 227 453 -5.2% 12.8% -1.4 180 914 207 -3.1% 14.7% -1.5 8.3%
SULFARGIN 10 156 -22.0% 0.7% -0.1 5 896 416 -17.5% 1.0% -0.1 -13.5%
VIPROSAL 66 093 -2.4% 2.1% 0 24 757 417 2.6% 2.0% 0.1 -3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs