BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 402	18.4%	34.6%	3.2	867 095	21.5%	73.6%	3.8	7.5%
MoM	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
YTD	62 195	-32.5%	41.2%	-12.3	32 850 472	-24.2%	75.9%	-6	-12.4%
MAT	76 397	-29.4%	42.1%	-10.2	39 200 547	-22.2%	76.1%	-4.9	-12.4%
KAPSIKAM
WoW	18 679	-4.0%	2.6%	0	10 250 944	-3.9%	3.4%	0	-2.8%
MoM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
YTD	685 065	-18.8%	2.3%	-0.4	304 865 201	-12.3%	2.6%	-0.2	-4.9%
MAT	885 375	-15.9%	2.5%	-0.3	382 809 559	-11.4%	2.8%	-0.2	-5.1%
MILDRONATE
WoW	52 495	-5.6%	12.3%	-0.3	45 399 143	-4.6%	14.8%	-0.1	-2.1%
MoM	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
YTD	2 371 118	-38.1%	10.0%	-3.4	1 775 973 068	-23.3%	11.7%	-2.3	-17.1%
MAT	2 944 172	-37.6%	10.2%	-3.3	2 167 476 130	-18.5%	11.9%	-1.6	-17.5%
SULFARGIN
WoW	2 077	-12.5%	0.5%	-0.1	1 320 626	-9.4%	0.9%	-0.1	1.0%
MoM	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
YTD	107 226	-14.3%	0.7%	-0.1	59 165 752	-8.6%	1.1%	-0.1	-1.1%
MAT	125 836	-19.5%	0.7%	-0.2	69 578 957	-13.1%	1.0%	-0.2	-2.1%
VIPROSAL
WoW	17 392	-4.4%	2.3%	0	7 350 824	-2.3%	2.3%	0	-2.8%
MoM	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%
YTD	659 100	-32.6%	2.1%	-0.8	242 935 606	-38.7%	2.0%	-1.1	-6.0%
MAT	818 761	-35.3%	2.2%	-1	302 984 517	-40.4%	2.1%	-1.2	-6.3%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	62 195	-32.5%	41.2%	-12.3	32 850 472	-24.2%	75.9%	-6	-12.4%
KAPSIKAM	685 065	-18.8%	2.3%	-0.4	304 865 201	-12.3%	2.6%	-0.2	-4.9%
MILDRONATE	2 371 118	-38.1%	10.0%	-3.4	1 775 973 068	-23.3%	11.7%	-2.3	-17.1%
SULFARGIN	107 226	-14.3%	0.7%	-0.1	59 165 752	-8.6%	1.1%	-0.1	-1.1%
VIPROSAL	659 100	-32.6%	2.1%	-0.8	242 935 606	-38.7%	2.0%	-1.1	-6.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	76 397	-29.4%	42.1%	-10.2	39 200 547	-22.2%	76.1%	-4.9	-12.4%
KAPSIKAM	885 375	-15.9%	2.5%	-0.3	382 809 559	-11.4%	2.8%	-0.2	-5.1%
MILDRONATE	2 944 172	-37.6%	10.2%	-3.3	2 167 476 130	-18.5%	11.9%	-1.6	-17.5%
SULFARGIN	125 836	-19.5%	0.7%	-0.2	69 578 957	-13.1%	1.0%	-0.2	-2.1%
VIPROSAL	818 761	-35.3%	2.2%	-1	302 984 517	-40.4%	2.1%	-1.2	-6.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 402	18.4%	34.6%	3.2	867 095	21.5%	73.6%	3.8	7.5%
KAPSIKAM	18 679	-4.0%	2.6%	0	10 250 944	-3.9%	3.4%	0	-2.8%
MILDRONATE	52 495	-5.6%	12.3%	-0.3	45 399 143	-4.6%	14.8%	-0.1	-2.1%
SULFARGIN	2 077	-12.5%	0.5%	-0.1	1 320 626	-9.4%	0.9%	-0.1	1.0%
VIPROSAL	17 392	-4.4%	2.3%	0	7 350 824	-2.3%	2.3%	0	-2.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
KAPSIKAM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
MILDRONATE	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
SULFARGIN	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
VIPROSAL	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца